U.S. Airways Gives Us A Lesson In Really, Really Bad Corporate Public Relations (Updated: Sanity Prevails)

This, I would suggest, is what happens when you let your business become hamstrung by idiotic rules rather than common sense:

WASHINGTON (WUSA) — A woman claims a dream family trip is being cancelled because of her terminal cancer, and the airline is refusing to refund the money for her ticket.

The McKain family would have been taking off from BWI Airport leaving to Belize in January. But now they aren’t going anywhere and they’re out of $4200.

These days the closest Lynn McKain will get to her dream destination of Belize is through pictures. Her doctor has ordered she doesn’t travel and undergo immediate cancer treatment after being diagnosed with stage 4 breast cancer.

It’s the second time she has been diagnosed with breast cancer. After she was treated the first time and was given the all clear earlier this year, her family planned a trip to Belize. They booked 5 round trip tickets on U.S. Airways totaling $4200.  The problem is they bought the non-refundable tickets, and now that the trip has had to be canceled, the airline isn’t bending their policy on refunds.

“It’s a human thing to do, the compassionate thing to do,” says McKain.

An airline spokeswoman told 9News: “Unfortunately, we do not offer refunds on non-refundable tickets, but we’ll work with her to waive her change fees and make sure she can use her ticket at another time.”

What part of terminal cancer don’t you understand “airline spokeswoman”? This isn’t some 20 year old kid canceling a ticket to Cancun because they need to cram for test over Spring Break. Yea, it’s true, as someone mentioned when I posted about this on Facebook earlier today, that the family could’ve bought travel insurance to deal with this, but that’s not the point.

The point is that you’re a business and you’re faced with two choices:

  • Refund the money in what is clearly an extraordinary circumstance (and, yes, U.S. Airways we all know those rules can be bent by someone with enough authority and the right computer override codes); or,
  • Stick to the rules and risk a PR disaster that makes you look like heartless jerks

I can’t be the only one who sees what the obvious choice is here. It’s kind of late now, guys, this story is spreading across the Internet and the Internet never forgets, but there’s still a chance for you to fix this and change your minds. It may not be “the rules” but,  in the long run, it’s better for your business.

Updated: As commentator Kenny notes, US Airways has changed their mind:

The day after our story aired, we have confirmed that U.S. Airways changed its decision and will grant Lynn McKain and her family a full refund for her tickets totaling $4,200 dollars.

Her story has received national attention, and sparked debate over airline policy and consumer responsibility.

McKain called 9News to inform of the update and said she is very thankful that the company will grant the refund.

She said, “It feels like a lot of stress has been taken of my shoulders.”

Good on them. Should’ve done it to begin with.

H/T: The Right Sphere

FILED UNDER: Quick Takes
Doug Mataconis
About Doug Mataconis
Doug holds a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020.

Comments

  1. RW Rogers says:

    After being diagnosed with with Stage IV cholangiocarcinoma (bile duct cancer), ANA (All Nippon Airways) promptly refunded in full my non-refundable business class ticket. They even waived the standard $500 charge for any change/deviation, going to overcome lengths to override the automatic charge generated by their computer program. I tell everyone I know how kind and understanding they were about my situation.

  2. @RW Rogers:

    That’s exactly how things like this should be handled, thanks for sharing.

    And I hope you’re in better health now.

  3. Entirely sepparte from US Airways response, I wonder if the lady should just go to Belize anyways? If the cancer truly is terminal, the treatments can’t really help her. It seems to me that going on the vacation you dreamed of for a lifetime with your loved ones would be a better use of your remaining time than sitting around home merely drawing out the inevitable.

  4. Eric says:

    I get that airlines are operating on thin profit margins, but seriously…do they think this PR disaster is worth the few bucks they get to keep from the unrefunded tickets? I quit US Airways long ago as my 2nd or even 3rd choice carrier, but now they won’t even get the occasional flight I used to take with them.

  5. Kenny says:

    The story has been updated at Doug’s link. Apparently the airline has noticed the coverage and taken some action approaching a nod to humanity.

    Let us talk another time of these cancellation fees. They deserve discussion.

  6. GloriaDcosta says:

    Really, this post is very informative for the peoples who wants to take benefits from U.S. Airways , Anyway we are providing business class tickets it cheap price.

  7. OzarkHillbilly says:

    @Stormy Dragon:

    The son of a buddy of mine was diagnosed with terminal pancreatic cancer and was given 6 weeks to live. He cleaned up all his legal issues and took his 2 teenage sons on his dream trip to Mexico. He died 2 days before they were to return. He died happy.