100 Most Influential Slogans
The 100 Most Influential Taglines Since 1948. There’s always room to quibble with this selection or that, but on the whole it’s a pretty solid list. I probably wouldn’t put “Got milk?” Number 1, for instance, but it obviously belongs in the Top 10.
Speaking of which, here they are:
Slogans:
1. Got milk? (1993) California Milk Processor Board
2. Don’t leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where’s the beef? (1984) Wendy’s
5. You’re in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10. Takes a licking and keeps on ticking. (1956) TimexJingles:
1. My bologna has a first name, it’s O-S-C-A-R. (1960s) Oscar Mayer
2. Plop plop, fizz fizz, oh what a relief it is. (1970s) Alka-Seltzer
3. Like a good neighbor, State Farm is there. (1971) State Farm Insurance
4. Double your pleasure, double your fun. (1959) Wrigley’s Doublemint Gum
5. Be all that you can be. (1981) U.S. Army
6. For all you do, this Bud’s for you. (1970s) Budweiser
7. A little dab’ll do ya. (1950s) Brylcreem
8. It’s the real thing. (1970) Coca-Cola
9. Ace is the place with the helpful hardware man. (1970s) Ace Hardware
10. You deserve a break today. (1971) McDonald’s
There are a couple down the list from my lifetime I can’t recall ever hearing. I’d replace at least one with a real no-brainer: Are you ready for some football? Other alternatives – such as “I’ve got a headache THIS big – and it’s got Excedrin written all over it.” – also present themselves. Any others come to mind?
Via *** Dave, who thinks the lists would make good sources for blog post titles.
Pepsi Cola hits the spot
Twelve full ounces, that’s a lot
Twice as much, for a nickel too
Pepsi Cola is the drink for you.
Burma-Shave had something like 600 jingles. Each jingle was posted on a series of small signs on the shoulders of highways. One drove from sign to sign trying to anticipate the the punch line.
If you’re old enough to remember that, go have yourself some Geritol (or Hadicol if you’re a good old boy from the South).
Dammit, Dodd, you’ve kicked in the door to the jingle crypt of my mind. Jingles are spilling out all over the place.
Brusha, brusha, brusha
Here’s the new Ipana
With the brand new flavor
So friendly to your teeth.
See the U.S.A. in your Chevrolet
America is asking you to call
See the U.S.A. in your Chevrolet
America’s the greatest land of all.
I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company
SEE ROCK CITY
Anyone who’s ever driven the 80 will get this one:
FWIW, those of us blessed with not having raging headaches, the Excedrin pitch fell on deaf ears. Similarly, the stupid ABC’s MNF intro. I turned off more games because of that song.
The Heartbeat of America -Chevrolet
Be All You can be – Army
“I’ve fallen and I can’t get up” -The Clapper
“There you go again…”
“This is Bob”
“Go West, young man!”
” It takes a tough man to make a tender chicken.”
“It’s not how long you make it….. It’s how you make it long.”
Benson and Hedges 100MM cigarettes (1970’s)
The “Meow Meow Meow Meow” jingle for Meow Mix has to be up there. when it became popular MeowMix put Purina on the map for cat food. It is no longer a Purina product.
http://www.youtube.com/watch?v=5JuVHCJVYf4
I can’t believe I ate the whole thing.
Just a few more here
I’m still marching to the old Lava soap commerecial -I can’t stop
L A V A, L A V A, etc. Sounds a bit like the marching monkeys in the Wizard of Oz
I didn’t notice did you get the “Double your pleasure -double your fun, with Doublemint, Doublemint, Dunblemint Gum!”