Carnival of the Vanities, RIP
Zeuswood has announced the end of the Carnival of the Vanities, the granddaddy of all blog carnivals.
Carnival of the Vanities is closing for lack of interest.
The four year edition was the final test. If a heavily promoted, major landmark in the life of a historic, hugely influential blogospheric institution can’t get links or traffic – not to malign those who did come through for us, thanks! – and not even from many people with a stake, then there is no hope for it week to week. It’s just another way to get links; ironically, without having to write stuff so good or provocative it would have a better chance of generating links on its own. CotV was supposed to help ensure visibility of your best, since most of us have written great stuff that sunk into the blogosphere without so much as a ripple. And links aren’t even the prestige thing they once were. Heck, it’s the readership that matters more, and CotV doesn’t bring that.
All good things must end.
I hosted the 43rd Edition of the Carnival in a little over three years ago and it was a ton of work but brought welcome linkage and traffic. Still, as was apparently the case for most bloggers, my interest in the carnivals ended quite some time ago. (Indeed, see this post on the subject from October 2003.)
Partly, it’s because OTB grew big enough as not to need them as a traffic gimmick. Especially since, over time, they stopped generating much traffic. Mostly, though, there are just too many blogs and too many blog carnivals out there to bother with them anymore. When the likes of Michele Catalano and the late Rob Smith were submitting every week, it was worth wading through the Carnival to see their best posts. Over time, though, the number of bad posts outweighed the good.
The Blogosphere is gigantic now compared to what it was in 2002 or, indeed, 2004. The Carnivals, much like the Ecosystem, are unsuited to an environment where millions of blogs are trying to gain attention by any means necessary.