Fox Rejects Mickey Rooney’s Butt for Super Bowl Ad
Nicollette Sheridan’s back before Monday Night Football: yes, though even that pregame spot sparked apologies galore. Mickey Rooney’s backside in a Super Bowl ad: no. Especially not after Janet Jackson’s “wardrobe malfunction” at last year’s Super Bowl .
Fox has rejected a proposed ad for Airborne, a natural cold remedy, that reveals the 84-year-old’s rear end, USA Today reported Friday. In the spot, the veteran movie star freaks out when someone coughs behind him in a sauna — jumping up, screaming and heading for the door, with his towel slipping in the confusion and baring his backside for about two seconds, according to the newspaper. “Our standards department reviewed the ad and it was deemed inappropriate for broadcast,” Lou d’Ermilio, spokesman for Fox Sports, told USA Today.
Although there’s nudity involved, Airborne co-owner Rider McDowell categorized the commercial as harmless. “It’s tantamount to showing a baby’s bottom,” he told the newspaper, expanding on his statement that there’s “nothing sexual about the ad.” Rooney concurred, releasing a statement that included the following: “There’s nothing sensual about the brief exposure of my backside, and it’s not gratuitous. … It’s a fun spot, and the public deserves to see it.”
No, it doesn’t.
Update: Butt out: Fox nixes Super Bowl backside ad (USA Today)
A year after Janet Jackson’s breast brought a crackdown on indecency, Fox has rejected an ad for the Super Bowl offering a rare view of another celeb: Mickey Rooney’s backside.
In the spot for Airborne, a natural cold remedy, the 84-year-old star of such 1940s staples as National Velvet and the Andy Hardy films is in a sauna when someone behind him coughs. He overreacts, jumps up, screams and heads for the door. In his rush, his towel drops, baring his buns for about two seconds.
Rooney, who was planning a Super Bowl party, says in a statement he’s angry. He wanted to be the butt of this joke: “What we’re selling here is something I really believe in, which is an awareness of the germs we’re all exposed to. There’s nothing sensual about the brief exposure of my backside, and it’s not gratuitous. … It’s a fun spot, and the public deserves to see it.”