Frequent Flyer Miles . . . for Pets?
Midwest Airlines is turning to dogs and cats in hopes of wooing more consumers. Midwest announced a new program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners. By contrast, Midwest’s human passengers get free round trips at 25,000 miles Ã¢€” a mileage requirement that frequently requires more than three domestic round trips.
“While in the past their owners have been racking up miles on free trips, all the pets have been getting is a pat on the head,” Midwest CEO Tim Hoeksema said Monday. “We decided that it was high time to throw a bone to our frequent customers Ã¢€” and their best friends.”
The promotion follows a similar promotion announced last week by United Airlines, which is offering pet owners 1,200 bonus miles on up to two round-trip tickets when they fly with their pets before May 27.
This is blatant anti-human discrimination. Where’s the ACLU when you need them?
via Steven Taylor