Grow a Beard, Save the World
Save water: Grow a beard.
Budweiser is asking adult men across America to help save one million gallons of water by not shaving in the days and weeks leading up to World Environment Day (June 5). As part of Budweiser’s ongoing commitment to water conservation, the Grow One. Save a Million. program allows consumers to get involved and save roughly 5 gallons of water for each shave they skip.*
Consumers 21 years of age and older can visit Budweiser’s Facebook page (http://www.facebook.com/Budweiser) to make a pledge and share the program with Facebook friends. Participants can commit to a range of options, from a few days to multiple weeks. Ladies can get involved by recruiting male friends or family members. The page also features a daily tracker of the gallons saved to date.
“Water is a key ingredient in the brewing of Budweiser and all our beers, which is why water conservation is a priority both inside and outside our breweries,” said Kathy Casso, vice president of Corporate Social Responsibility at Anheuser-Busch. “In the past three years alone, our 12 U.S. breweries have reduced water use by 34 percent. Additionally, our employees and their families take action by volunteering to participate in local river cleanup projects in communities across the country.”
In 2010, more than 1,200 employees from Budweiser brewer Anheuser-Busch skipped shaving for one week prior to World Environment Day, helping to save about 42,000 gallons of water. This year, Budweiser is expanding the effort by inviting suppliers, partners, wholesalers, retailers and consumers to join the effort.
“Every gallon of water that we save makes a difference to our communities, so when thousands of people get together for one common cause, great things can happen,” said Chad Pregracke, founder of Living Lands & Waters and the face of the program on Budweiser’s Facebook page. “By pledging to skip shaving and ‘grow one,’ guys can literally wear their commitment to conserving our most valuable natural resource.”
You’d think such a campaign would be more likely to catch on during the cool months of the fall and winter rather than right as we’re breaking out the seersucker. At any rate, the OTB gang is doing our part. For the children.