JibJab Budweiser Ads
JibJab, which burst on the scene doing parody videos during the 2004 presidential campaign, has been hired to produce online ads for Budweiser beer.
Two brothers who created a wildly popular Internet video poking fun at Sen. John Kerry and President Bush during the 2004 election have agreed to produce online entertainment for Budweiser beer, Anheuser-Busch said Friday. The move comes as the No. 1 U.S. brewer battles to protect its U.S. market share from rival Miller Brewing, a SABMiller. The companies have used advertising as a key weapon in the often contentious fight, marked by ads where the two target each other by name.
Anheuser-Busch said JibJab, which produced the cartoon parody of the presidential candidates campaigning to the tune of Woody Guthrie’s classic song “This Land is Your Land,” created a 30-second video featuring the popular Budweiser lizards to kick off the partnership.
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The video at www.budweiser.com features the two lizards resplendent in top hats and vests as they twirl a cane and dance to the polka classic “Roll Out The Barrel” while inviting customers to drop their martinis for beer.
The Budweiser page is framed. Accesing the video requires enduring a short Flash Budweiser logo presentation and then launching the popup. Frankly, it’s no “This Land is Your Land.”