NBC Strikes Deal with YouTube

NBC is changing its tune on YouTube and will now post videos on the Internet phenomenon.

Just months ago, NBC Universal was demanding that clips of its shows be removed from YouTube. In the time since, YouTube has emerged as an Internet tour de force, and now NBC has changed its tune.

A network representative confirmed a report Tuesday in The Wall Street Journal that NBC has plans to upload promotional video clips of some of its TV shows, including “Saturday Night Live” and “The Tonight Show with Jay Leno.” The entertainment company, owned by General Electric, will advertise on YouTube and promote the site on some of its TV shows. Financial details were not disclosed. A YouTube representative did not return calls for comment.

If you can’t beat ’em, join ’em.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.