Respect My Authoritay

The folks at Technorati quietly implemented a change to their metrics that has ignited quite a buzz in the blogosphere. Dorion Carroll explains:

On Fri. May 4th, we updated Technorati.com to include the Technorati Authority for blogs listed on the Blog page and in search results. This update changed the earlier references of “N blogs link here” and “X links from Y blogs” with the single Technorati Authority number. On the blog page, we also show the Technorati Rank.

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

OTB has an “Authority” score of 2,472 and a “Rank” of 333, derived from 23,526 links over the past 180 days. Looking at a random sample of top blogs whose names popped into my head, it seems that “Authority” is roughly a tenth the number of incoming links across the board.

Matt Mullenweg wishes there were “a little more secret sauce” behind the Authority score, rather than a single count. Indeed, since this score can be heavily influenced by permanent links such as in blogrolls, site templates, and mandatory links to software developers and the like, it’s not quite clear what the number reflects. It’s likely that “Authority” is not a good description, though.

FILED UNDER: Blogosphere, OTB History,
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

Comments

  1. Dave Schuler says:

    Indeed, since this score can be heavily influenced by permanent links such as in blogrolls, site templates, and mandatory links to software developers and the like, it’s not quite clear what the number reflects.

    Age, mostly. Created before 2004.

    I find the blogrolls for practically all blogs to be something like archaeological digs. Graveyards. Middens. You can identify a blog’s age by the contents of its blogroll.

  2. This won’t affect me because Technorati hasn’t spidered my weblog in over a year and a half. No amount of telling it to ping my weblog works. As a result I don’t pay much attention to what Technorati does.

  3. James Joyner says:

    hasn’t spidered my weblog in over a year and a half.

    Weird. They’re counting 2,868 links to your site. But, yeah, while there are numerous mentions of “Sean Hackbarth” none actually hyperlink back to you.

    I presume you’ve established an account and “claimed” your blog?

  4. Yes, it’s claimed. Which is odd since Technorati likes my money and finance weblog. It spiders that, but my mothership, nope.

  5. James Joyner says:

    Weird. I’m a but dubious about all these things, as OTB’s Google PageRank is the same at the moment as Gone Hollywood’s — and about to be joined by OTB Sports — despite radically more linkage here.

  6. Getting noticed on Technorati would be nice, but I’m trying to figure out why memeorandum started ignoring me in the last few weeks.