Respect My Authoritay

The folks at Technorati quietly implemented a change to their metrics that has ignited quite a buzz in the blogosphere. Dorion Carroll explains:

On Fri. May 4th, we updated Technorati.com to include the Technorati Authority for blogs listed on the Blog page and in search results. This update changed the earlier references of “N blogs link here” and “X links from Y blogs” with the single Technorati Authority number. On the blog page, we also show the Technorati Rank.

Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.

OTB has an “Authority” score of 2,472 and a “Rank” of 333, derived from 23,526 links over the past 180 days. Looking at a random sample of top blogs whose names popped into my head, it seems that “Authority” is roughly a tenth the number of incoming links across the board.

Matt Mullenweg wishes there were “a little more secret sauce” behind the Authority score, rather than a single count. Indeed, since this score can be heavily influenced by permanent links such as in blogrolls, site templates, and mandatory links to software developers and the like, it’s not quite clear what the number reflects. It’s likely that “Authority” is not a good description, though.

FILED UNDER: Blogosphere, OTB History, ,
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

Comments

  1. Archives December 2006 August 2006 June 2006 May 2006 April 2006 March 2006 February 2006 [IMG Outside The Beltway | OTB] Senator John McCain YouTube Interview National Dean’s List Respect My Authoritay Another Sign I’m Getting Old . . . Academic Citation: Footnotes, Endnotes, Parenthetical Are We Overselling Iraqi Kurdistan? TV Guide Blues Let’s Be Cautiously Optimistic Air Travel Becomes Mass Commodity, Service Declines

  2. Dave Schuler says:

    Indeed, since this score can be heavily influenced by permanent links such as in blogrolls, site templates, and mandatory links to software developers and the like, it’s not quite clear what the number reflects.

    Age, mostly. Created before 2004.

    I find the blogrolls for practically all blogs to be something like archaeological digs. Graveyards. Middens. You can identify a blog’s age by the contents of its blogroll.

  3. This won’t affect me because Technorati hasn’t spidered my weblog in over a year and a half. No amount of telling it to ping my weblog works. As a result I don’t pay much attention to what Technorati does.

  4. James Joyner says:

    hasn’t spidered my weblog in over a year and a half.

    Weird. They’re counting 2,868 links to your site. But, yeah, while there are numerous mentions of “Sean Hackbarth” none actually hyperlink back to you.

    I presume you’ve established an account and “claimed” your blog?

  5. Yes, it’s claimed. Which is odd since Technorati likes my money and finance weblog. It spiders that, but my mothership, nope.

  6. James Joyner says:

    Weird. I’m a but dubious about all these things, as OTB’s Google PageRank is the same at the moment as Gone Hollywood’s — and about to be joined by OTB Sports — despite radically more linkage here.

  7. […] If the memeorandum’s new linking method has something to do with Technorati then TAM’s is in double trouble. For a few years Technorati has been lauded as a great way to search the blogosphere. During its early growing pains the slowness of the search turned me off. I have never gotten back to really dig into the site because I’ve not gotten anything from it. Technorati doesn’t send me traffic. What’s worse its spider hasn’t visited TAM in 673 days. I did claim the weblog, and TAM Money & Finance is monitored, but for over a year TAM has been in Technorati purgatory. How this new Technorati metric will affect people finding this weblog, I don’t know. […]

  8. Getting noticed on Technorati would be nice, but I’m trying to figure out why memeorandum started ignoring me in the last few weeks.