Kevin Aylward has started an interesting discussion as to whether BlogAds have “jumped the shark.”
I’ve noted many of the problems that Kevin has and have mentioned several of them to Henry and Miklos. They’re working on many of them. Kevin notes that the ordering page is very cluttered. I’d note that part of the problem is that several sites–including OTB, following a trend–have multiple adstrips so that they can charge more for the “premium” placement atop the page, something that’s not doable with a single strip. I’ve suggested to Henry that they consolidate all the strips associated with a single URL in some way, removing some of the clutter.
Jen notes that the ads detract from the aesthetic appeal of sites that display them, which is certainly true. The ability to modify the adstrip CSS to conform to the overall “feel” of the page exists but few have bothered. Another problem is that some advertisers are stretching the 300 words of “displayed text” limitation to its limit by including tons of blank space. I’ve been bugging Henry about this one for a while and a technical fix is underway.
Update: The other major fix I’d like to see is for the site to retain control of the ad space. Once the ad is approved, it should remain static unless the host again approves the ad. As it is, advertisers can change the content of the ad, often drastically. The site is then either stuck with the ad or must remove the entire adstrip until they can get BlogAds to revert the ad to its original form or get the advertiser to comply.