Disney Loses on Lone Ranger
Via the BBC: Walt Disney to lose millions on Lone Ranger film
Walt Disney has warned that its Lone Ranger summer blockbuster will lose it between $160m-$190m (£104m-£124m) after heavy spending on promotion failed to bring returns.
What I find interesting about this is how obvious it was that this was a bad idea from the start. It is amazing how a company that knows a thing or two about entertainment could make this bad of a “summer blockbuster.” For example, I know Depp has been gold in the Pirates films, but it was pretty obvious from the beginning that casting his as Tonto was not going to end well.
And note: I have fond memories of reruns of The Lone Ranger from when I was a small child, so was predisposed to like the idea of a Lone Ranger film.