Writing from an imaginary 2090, Simon Dumenco describes the future of media:
A lot of people seem to think that Huffington Gawker was a real person — like Johnny Walker or Betty Crocker. Actually, Huffington Gawker was born thanks to the efforts of two people: a Greek self-promoter named Arianna Huffington (the Betty Crocker of aggregation) and a half-Hungarian, half-British entrepreneur named Nick Denton (the Johnny Walker of blogging). Today, the Huffington Gawker (HuffGa), the merged company those two visionaries left behind, is the leader in the comment-aggregator media sector, which affords tens of millions of eager commenters the opportunity to comment on the aggregated commentary of other commenters.
I think that’s coming much faster than eighty years from now. Both HuffPo and Gawker are already spawning imitators and the demand for both aggregation (to help cope with the growing flood of information) and venues for expressing one’s opinion is only growing.