Link Baiting 101 Taught by Professor Jason Calacanis

Jason Calacanis with Bulldog Toro by His Side Jason Calacanis (pictured at right looking slim as ever with his trusty bulldog Toro by his side), who has since 1996 alternately been a media titan and a nobody, offers some incredibly insightful tips for link baiting that are frankly much better than anything I’ve seen from the likes of Jay Adelson or Kevin Rose.

Certainly, there is no one more expert in the means of exploiting the Internet than Jason. He was co-founder of Weblogs, Inc., which he sold for a mint to an unsuspecting sap (AOL), and was briefly GM of Netscape, which was, during his short rein, by far the best of the link collection social media. Certainly, far, far better than the easily-gamed Digg.

It was in that capacity that I had the pleasure of corresponding with Jason, who congratulated me on getting the first OTB post I pushed there (this classic primer on gasoline prices by Richard Gardner) pushed to the top of the page there way back in September 2006. Several subsequent messages were exchanged during the ensuing days and I truly cherished and treasured each and every one of them. He’s really a cool guy once you get to know him.

The brilliance of Jason Calacanis’ insights about link-baiting defy excerpting, so you’ll just have to read the whole thing. Indeed, although he only wrote it five hours ago, it has already inspired a sequel that is every bit as good as the original. Certainly, John Heilemann has never pulled off anything so sweet.

If you’re wondering what Jason is up to right this minute–and who isn’t, really?–check out his Twitter page.

FILED UNDER: Blogosphere, Humor, Science & Technology, , , , ,
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. First person smart enough to syndicate a PodTech/Calacanis Podcast to their link bite! #34: Ben calls BS on BAIT… no link for you! OK… here’s a link anyway. 🙂 #35: CyberGrrrrrrrl checks in…. #36: Outside the BeltWay checks in…. #37: Barry blog breaks it down… nice design dude!!! #38: Ted Murphy thinks he’s the fish…. but we all know he’s the bait. (great photo) #39: LastExit checks in… #40: This guy wants to start his own party….

  2. Archives December 2006 August 2006 June 2006 May 2006 April 2006 March 2006 February 2006 [IMG Outside The Beltway | OTB] Kidnap Threat May Keep UK’s Prince Harry from Iraq Beltway Traffic Jam Link Baiting 101 Taught by Professor Jason Calacanis True in the High-Definition DVD Wars Economic Growth Slows They Don’t Remember Jack Valenti Dies at 85 Obama’s Israel Problem Obscures His EU Problem Gasoline Prices Are Going Up, Why…? Mike Gravel Dominates First Democratic Candidate Debate

  3. Triumph says:

    I have no idea what you’re talking about.

  4. bains says:

    Beautiful James… on all levels.

  5. Rodney Dill says:

    Hook, link, and sinker

  6. Chris says:

    Very well done! LOL, I hadn’t seen the Calacanis post you linked to, but you did it all perfectly.

  7. […] This has to be the most surreal experience I’ve had of the web ever. Jason Calcanis, the master of publicity embarks on an audacious linkbaiting scheme by merely talking about linkbaiting. The last time this happened was when Alex Barnett posted about how to game memeorandum. […]

  8. […] Comments [4]feedback on my Link Baiting rules…John Evans has written some really intelligent points about my linkbaiting rules post… he is also the first person to blog about it, which means he is really quick in addition to being smart. I wonder who the first ten people to blog about this post will be?#2: Vaspers the Grate–I blog I read all the time–also has some really interesting thoughts on linkbaiting.#3: One of my old Netscape team members Chris Finke–who’s a clever guy if there ever was one–checks in on the linkbaiting story of the century. Well played Chris.#4: CCChapman is a podcasting wizard who a lot of folks I know love and respect… he has some very considered thoughts on the new linkbaiting rules.#5: Our first non-english blog checks in… very cool! I have no idea what they are saying about the link baiting rules, but at least we know they ARE talking about the rules. :-)#6: This is kind of cool: a PR person who I must have known back in the Silicon Alley days 🙂 says he really digs my new rules, and he explains why you should too. Smart fellow.#7: This link baiting rules post is now… AWARD WINNING!!! Thank you… you like me, you really, really link like me!#8: Ummmm…. I think this dude is… ummm… like Dutch?#9: Link Biter badges are now available–add them to you post and get an extra special nice comment back about a) how intelligent you are, b) how good looking you are, or c) how cool your twitter name is (note: this program can not be combined with other Link Baiting offers, valid in 47 states).#10: Think Search Engines… very, very interesting thoughts and ideas on link baiting.#11: PicktheBrain is now in my RSS reader–and it should be in yours. This is one smart cat!#12: I love texas, and this Texas blog too!#13: A comicstrip(blogger) says it all!#14: This blogger put off getting beer with his wife to check in on the LinkBaiting rules…. that rulez!!!#15: ohhhh… Johnny T. you thrill me!!! You’re a handsome guy, and I like that Twitter badge too!#16: Dave Winer publishes his Link Bait Rules!! I love it… the first person to extend the idea, and Dave Winer’s big link bait rule? EXTEND THE IDEA! #17: TechWinter takes a moment to make an OBVIOUS observations–and sometimes those are the only ones that matter huh?#18: Some people can’t appreciate what TechWinter understands so clearly.#19: MAthew Ingram refuses to take part in this very important post.#20: Nick O’Neill extends my rules deftly… I think you’re in the zone Nick!#21: Twitter-er Blone2.0 says….#22: Twitster Rachel Cook says…#23: FogView clears the… ummm… fog on link baiting rules#24: PhakeCalacanis @ Twitter goes crazy…. the layers are folding in on themselves–time starts to slow.#25: Another Twit-tastic post…#26: Another day, another TechMeme thread… live of a hustler, live of a baiter.#27: This is the best photo a blogger has found of me yet… well done. Not only did you pick the best photo it’s clear your blog and ideas are the best!!!#28: Proust anyone??!?!?!!?!#29: Best post of the day…. well duh!?!??#30: Who will direct my life story…. here’s one bloggers wish list!#31: Wag that dog baby… wag it.#32: LastPodcast sums it up.#33: First person smart enough to syndicate a PodTech/Calacanis Podcast to their link bite!#34: Ben calls BS on BAIT… no link for you! OK… here’s a link anyway. :-)#35: CyberGrrrrrrrl checks in…. #36: Outside the BeltWay checks in….#37: Barry blog breaks it down… nice design dude!!!#38: Ted Murphy thinks he’s the fish…. but we all know he’s the bait. (great photo)#39: LastExit checks in… #40: This guy wants to start his own party…. but he’ll come to ours for now. :-)#41:kmull loves the idea…#42: One of my kickboxing students checks in…#43: The cartoons continue… why no video?!UPDATE: I’ve been too busy to post everyone here… going to try and catch up. If i missed you put your link in the comments.#44: The Wolf is crying like a baby… ok, ok… here’s your link! whhaaaaaaaaaaaaa#45: Brad Hill in the house…. yo.#46: Wow… there are a lot of freaks out there.#47: FIVE HAMS!!!!! I love it—and a bonus photoshop!#48: Monkey boy links in…#49: Danny Sullivan beats me down on the Daily Search Cast for his link… my bad baby!#50:COME ON PEOPLE ARE WE GONNA BREAK 50 today or what?!?!?!#?: Scoble???#?: Bruce Clay??#?: Fred Wilson??#?: Mike Arrington??#?: Jeff Jarvis??#?: Brian Alvey??#?: Nick Denton??#?: Valleywag??#?: Techmeme??#?: Netscape??#?: Phil Kaplan/PUD/AdBrite#?: Steve Gillmor#?: Adam Curry#?: Comic Strip Blogger#?: Brad Hill#?: Judith Meskill#?: Ryan Block#?: Peter Rojas […]