Loews Cineplex to Publicize the Start Times of Feature Presentations
Loews Cineplex to Publicize the Start Times of Feature Presentations (PRNewswire)
Loews Cineplex today announced that it will begin publicizing the start times of feature presentations. Beginning with the Company’s locations in Connecticut on May 13, Loews movie listings will note that the feature presentation will start 10 to 15 minutes after the published showtime. The Company expects to begin including this added information in all markets nationwide over the next month. Loews anticipates that patrons will continue to arrive prior to showtime to visit the concession stand and select their seats.
Travis Reid, President and CEO of Loews Cineplex, said, “It has been a long-standing tradition to show coming attractions and advertising before the feature, and we believe most of our customers understand this practice. Recently, however, some of our customers have suggested that we also publicize the start time of the movie. In response to those requests, we are pleased to communicate the start time of the overall show, as well as the approximate start time of the feature.”
Great. Now there will be even more morons stumbling around the theater in the dark because they couldn’t bother themselves to arrive on time. Timing their arrival to the start of the flick will ensure that they are even later.
And my wife will be one of them. The morons, that is. Not that the guy behind her is a moron just because he *married* one … no, sir …
Customers? He means legislators.
It’s no coincidence that the company is rolling out the new practice in Connecticut first.
I once had a girl friend who insisted on timing cinema arrivals 30 seconds before the feature began. I had to insist more strongly that previews have their own value.
Loews is tying to head off trouble. While it has indeed been practice to have 10 or 15 minutes of trailers for upcoming flicks, ads for local concerns, and ads for “now available at the snackbar” it has recently gone to showing ads having nothing to do with theater or community – and people have been objecting. One group has a sign on-line you can print to put on your seat (if the theater does not object) for those minutes while you escape to the lobby to talk with your friends (or whatever).