Loews Cineplex to Publicize the Start Times of Feature Presentations
Loews Cineplex today announced that it will begin publicizing the start times of feature presentations. Beginning with the Company’s locations in Connecticut on May 13, Loews movie listings will note that the feature presentation will start 10 to 15 minutes after the published showtime. The Company expects to begin including this added information in all markets nationwide over the next month. Loews anticipates that patrons will continue to arrive prior to showtime to visit the concession stand and select their seats.
Travis Reid, President and CEO of Loews Cineplex, said, “It has been a long-standing tradition to show coming attractions and advertising before the feature, and we believe most of our customers understand this practice. Recently, however, some of our customers have suggested that we also publicize the start time of the movie. In response to those requests, we are pleased to communicate the start time of the overall show, as well as the approximate start time of the feature.”
Great. Now there will be even more morons stumbling around the theater in the dark because they couldn’t bother themselves to arrive on time. Timing their arrival to the start of the flick will ensure that they are even later.