MSNBC Gets Political
Howie Kurtz reports that MSNBC has finally figured out what it is: A network for political junkies with the ability to draw from mother network NBC’s stable of news stars.
MSNBC has seen the future, and it is politics. Delivered with plenty of opinion. Preferably with lots of cameo appearances by big-name news stars from the mothership.
The perennial third-place cable news channel enjoyed a nice bump in the ratings during the midterm campaign, in part because the likes of Brian Williams, Tim Russert, David Gregory and Campbell Brown broke away from their NBC duties to help out.
Oddly, I thought that was the plan from the very inception of the network. Indeed, the synergies with NBC News was the reason it was touted as a serious competitor to CNN. That it’s taken them this long to figure out the obvious does not say much for the brain trust running the show.