Outside the Beltway

Trust Media and The Impact Of Blogs

Kate McMillan · Wednesday, April 6, 2005 · 1 comment

Press Release

A newly published white paper on blogs from Edelman, the world’s largest independent public relations firm, and Intelliseek, a marketing intelligence firm and provider of one of the Internet’s leading blog portals, explores the importance of the blogging phenomenon for public relations and marketers and provides a first-of-its-kind directory of influential bloggers, segmented by industry.

Trust Media: How Real People Are Finally Being Heard, available for download at both the Intelliseek and Edelman Web sites, strengthens Edelman’s foundation in blog practices and reflects both firms’ deepening experience in blog analysis and consulting.

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“Consumers are increasingly turning to other consumers for trusted information, and the blogging phenomenon is the perfect example of this shift,” said Pete Blackshaw, Intelliseek’s CMO and co- founder of the Word of Mouth Marketing Association, which held its Word of Mouth Summit March 29-30 in Chicago. “Public relations and marketing professionals need to understand the impact of blogging and other forms of consumer-to-consumer discussion on their profession and practices.”
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“Blogging is not a fad, and it’s not going away,” said Rick Murray, general manager, Edelman Diversified Services. “There’s a right way and a wrong way to think about and approach the blogosphere, and public relations professionals who get it wrong will get burned — it’s that simple.”