Apple Computer, RIP

Dave Schuler notes the passing of Apple Computer. He quotes Steve Jobs:

So, today we’ve added to the Mac and the iPod, we’ve added Apple TV, and now iPhone. And you know, the Mac is the only one you really think of as a computer, and we’ve thought about this and we thought, you know, maybe our name should reflect this better than it does. From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.

Reasonable enough. One wonders, though, what impact this will have on the long-running battle between Jobs’ company and Apple Corps, the company owned by Paul McCartney, Ringo Starr, and the heirs of John Lennon and George Harrison. Given that both Apples are in the music business, the potential for trademark confusion would seem even stronger now.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

Comments

  1. The potential for confusion may be increased, but think of it as a ‘full employment for lawyers’ move.