CBS Orders Affiliates to Carry Clinton
Drudge gives a flashing blue light and 500-point font treatment to this: CBS RADIO HEAD ORDERS ‘MUST CARRY’ TO STATIONS FOR CLINTON BOOK SPECIAL.
Well, Duh. Let’s see: 60 Minutes CBS’ flagship program. The book is published by a company that also owns CBS.
Update: Now that Drudge actually has a link with a story, the controversy is more obvious:
Each and every one of CBS’s news and talk stations will be required to take the Clinton book radio special, now scheduled for next 6 PM ET Thursday — whether local programming management wants it or not!
“It’s going to be like one big commercial for the book! Why didn’t Mr. Clinton’s publisher just buy an hour,” one angry executive for a CBS news station said late Monday. “This is not news, this is marketing. I already feel dirty!”
From the blurb, I presumed it was just a simulcast of Clinton’s show-long appearance on 60 Minutes. I’m not familiar with the protocols of network radio affiliates, but this does seem a bit heavy-handed.