Broadband Access Tops Dial-Up
Broadband Internet Access Tops Dial-Up (CIO Today)
Over half of online U.S. households are using broadband Latest News about Broadband to access the Internet, according to new research. A study conducted by Nielsen//NetRatings found that the number of U.S. domestic broadband connections crossed the 50 percent mark during July 2004. The research found that 51 percent of U.S. households now have broadband, as compared to only 38 per cent in July 2003.
Around 63 million U.S. Web users connected to the internet via broadband during July 2004, while 61.3 million accessed the Internet through narrowband.
“Despite a plateau in the growth of U.S. Internet access, we’ve seen continued high double-digit growth in users’ broadband access,” said Marc Ryan, senior director and analyst at Nielsen//NetRatings, in a statement. “We expect to see this aggressive growth rate continue through next year, when the majority of internet users will be accessing the internet via a broadband connection.”
The 18-to-20 age group possessed the highest proportion of broadband surfers, at 59 percent, followed by children at 58 percent, 25 to 34-year-olds at 55 percent, and teens and 21 to 24-year-olds both at 53 percent. “Not surprisingly, the younger set of adults, kids and teens, who grew up with PC Latest News about PC technology, have the highest penetration of broadband access,” commented Ryan.
“The norm of waiting for a page to load has gone by the wayside through increased broadband access. With high-speed access in the majority, we’re likely to see the richer, more interactive content becoming the standard.”
Not surprising in one sense: People who design Web pages and provide content presume, incorrectly, that everyone is using broadband. Streaming video, Flash imagery, and even pages with lots of images are essentially unusable with dial-up. What’s remarkable, though, is that this has happened despite broadband access still being ridiculously expensive. Indeed, one can now buy a rather high end personal computer for what it costs for a year of high speed Internet service.