Dallas Cowboys Network

Cowboys, Comcast to Launch Dallas Cowboys Channel (DallasCowboys.com)

Cowboys in the morning. Cowboys in the afternoon. Cowboys all night long. In fact, it will be Dallas Cowboys 24/7, the club announcing Thursday the launching of a new cable TV channel through a partnership with Comcast. Comcast will introduce the Dallas Cowboys Channel Sept. 8 on channel 276 as part of a new sports lineup which will also include picking up the NFL Network on channel 275 for the start of the regular season thanks to a recent agreement with the NFL. But now for Cowboys fans, they won’t have to share the Cowboys with the rest of the league. The Dallas Cowboys will have their very own channel, one offering exclusive coverage of America’s Team 24 hours a day, seven days a week, for markets in Texas, Little Rock, Ark., New Mexico, Tucson, Ariz., and Los Angeles, where Comcast is available. More than 1.3 million Comcast customers will have access to the DCC at launch.

“We know Comcast will be a great partner for the Dallas Cowboys and will give our fans an opportunity to get an inside look into our organization that most viewers don’t typically get to see,” Cowboys owner and general manager Jerry Jones said. “I am confident that the Dallas Cowboys Channel will be a tremendous addition to Comcast’s robust lineup and a prime choice for Cowboy fans. “In offering a unique combination of up-to-the-minute current news with a rich archive of original Cowboys-produced programming, we feel there will be quality content to entertain generations of Cowboys fans.”

The Cowboys are still in the process of outlining their entire schedule, but this year here is some of the featured programming expected to air on the new channel being spearheaded by Cowboys director of broadcasting Scott Purcel:
# Cowboys Today, a one-hour daily news update on current events.
# Bill Parcells’ daily press conference live at 11:30 a.m. from Valley Ranch.
# Rebroadcasts of Special Edition with Jerry Jones .
# Rebroadcasts of Cowboys Huddle (with Bill Parcells)
# Rebroadcasts of this year’s preseason games, and possibly preseason games from previous years.
# Simulcasts of internet shows from DallasCowboys.com Radio, including a two-hour morning show with Mickey Spagnola and Bill Jones, a Tuesday reporter roundtable and a weekly fantasy show every Friday.
# Various highlights of current and past games, coaches shows and special broadcasts.
# Cheerleader specials, including current and past calendar shoots.

And that’s just the very beginning.

While Comcast already has a similar channel in Atlanta with the Falcons, corporate officials said the partnership with the Cowboys takes its cable network to another level. “No other team in the NFL has such a vast and loyal fan base as ‘America’s Team,’ said Mike Cleland, Comcast’s Area Vice President. “This new channel is going to give Cowboys fans access to their team like never before. This also builds on Comcast’s ever-growing commitment to deliver local and unique products and services that our customers want.” Throughout the course of the regular season, the Cowboys hope to be able to play old games, although NFL Films still owns the rights to those broadcasts.

Cowboys Vice President Jerry Jones Jr., one of the leaders in putting together this deal, said the team is still working on the arrangement with the league to be able to rebroadcast regular-season games. But in the end, Jones said he is confident the DCC will have the ability to show games such as past Super Bowls, playoff games and memorable regular-season contests. Other programming could include coaches shows from the Tom Landry and Jimmy Johnson era, as well as old press conferences, such as the signing of Troy Aikman in 1989 or his retirement press conference in 2001. “By having your own channel, it allows us to show the greatest moments in Cowboys history,” Jerry Jones Jr. said. “And the league encourages teams to have their own channel. They’re all behind it. Because it allows teams to localize it to each area.”

This is a brilliant marketing move. The NFL is far and away the most popular sports product in America and the Cowboys are its most popular team. I wouldn’t be surprised if this became available nationwide at some point.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Rodney Dill says:

    Good, maybe they’ll play re-runs of the Ice Bowl 😉

  2. James Joyner says:

    I’m sure they’ll show that a lot. The “oh so close” championship games of the late 1960s and early 1970s are a big part of Cowboys lore. Remember, the Cowboys started as an expansion team in 1961, back before free agency and automatic great draft picks. That they were competing for championships in 1966 is simply remarkable.

  3. Sounds like a Notre Dame situation to me. They have a network, but they are still looking for a team.

    (I’m not knocking their defense…but their O has a big hole in it.)

  4. James Joyner says:

    Lots of questionmarks on that side of the ball, to be sure, starting at QB. On the other hand, the O-line is much improved (Larry Allen is healthy and in shape, Al Johnson is ready, etc.), the RB corps is significantly upgraded with the Eddie George-Julius Jones tandem, and Keyshawn Johnson is a major step up at wideout, giving them the possession guy they’ve lacked since Michael Irvin went down. They’ve also got some pretty good TEs and FBs.

  5. Boyd says:

    I wouldn’t be surprised if this became available nationwide at some point.

    I can only hope, but I ain’t holdin’ my breath on that one, James. Besides, as you well know, we’re currently stuck with Adelphia, at least until they’re sold.

  6. James Joyner says:

    Yep. I’m on DirectTV, so don’t have that issue. One wonders how long the regional networks will stay that way. It makes no sense, for example, for DirectTV to carry Fox Sports South but not make it available to people outside the defined states. Since advertisers want eyeballs, one would think maximizing access will carry the day at some point.

  7. dw says:

    Fox is now offering three package channels with programming for the regional networks — Fox East, Central, and West. I don’t get them on cable here, so I can’t tell you what’s on there.

    Maybe Comcast out here will be nice and add the Cowboys Channel. What I fear, though, is that I’ll be stuck with the Seahawks Channel. Half an hour of “Seahawks Greatest Moments,” 12 hours of the Dave Kreig life story, 11.5 hours of “Steve Largent’s 101 Favorite TD catches.” Just shoot me now.

  8. Sam says:

    On Dish, all the Fox Sports Net channels are available if you have the right package–other regional sports channels as well (e.g. NESN).

  9. themarkman says:

    I’m in the same boat as Boyd, being an Adelphia subscriber. Being a Texan in Pennsylvania is bad enough, but we get almost no Cowboys coverage at all. I understand the rationale, since I live only an hour from Philly, but there are lots of Cowboys fans here. Pleasant surprise, that.

  10. James Joyner says:

    I’m in Redskins country (I live 5 miles from their training facility) but do get most of the games. It’s an NFC East city, at least, so the Cowboys are usually shown if they don’t play the same time as the Skins. Of course, I get NFL SUnday Ticket so I get all the games anyway.

  11. Alva Henderson says:

    I’m an expatriate living in Germany. I tried
    to find a internet radio source for Cowboys
    games. The only source for NFL games in general is REAL Field Pass but most of the Cowboy
    games are not available. Seems the Cowboys
    are one of the few teams that blocks internet radio broadcast of their games. No problem in Spanish however.