Monday Night Football Switches to ESPN

‘Monday Night Football’ Moving to ESPN (AP)

The NFL’s “Monday Night Football,” a hallmark of television sports programming since the days of Howard Cosell, is leaving ABC after 35 years for ESPN starting with the 2006 season.

The NFL’s new broadcast deal also brings football back to NBC for the first time in six years. NBC will take over the Sunday night games previously broadcast on ESPN, and plans to use a flexible scheduling model that ensures meaningful games will played in that slot late in the season.

The Monday night move to basic cable, which includes an earlier start time of 8:40 p.m. eastern, is expected to cost ESPN $1.1 billion over eight years, two sources familiar with the deals told The Associated Press on condition of anonymity.

NBC will get the Sunday night package for $600 million over six years, according to the sources. The network will also get the Super Bowl in 2009 and 2012 as part of the deal, one of the sources said.

The NFL will continue to show all cable games on free, over-the air television in home markets. That means that local stations will carry ESPN’s Monday night games in the cities of the teams involved.

The moves leave ABC — which reshaped sports broadcasting by turning football into a prime-time ratings draw with the advent of “Monday Night Football” in 1970 — as the only major network without NFL football.

It always feels a bit odd to watch major sports events off the networks, despite the ubiquity of cable nowadays. Even TNT’s broadcast of the NBA All-Star Game, hardly an institution of MNF’s caliber, takes some adjustment. But, as long as the presentation is entertaining, I suppose it ultimately doesn’t matter where these shows are featured. It’s hard to imagine that ESPN wouldn’t get a big boost from this news, though — further solidifying its position atop the sports media elite.

FILED UNDER: Sports
Robert Garcia Tagorda
About Robert Garcia Tagorda
Robert blogged prolifically at OTB from November 2004 to August 2005, when career demands took him in a different direction. He graduated summa cum laude from Claremont McKenna College with a Bachelor of Arts in Philosophy, Politics, and Economics and earned his Master in Public Policy from Harvard's Kennedy School of Government.

Comments

  1. bryan says:

    Given that ESPN and ABC are both owned by Disney and co-branded out the wazoo, this is little more than a shell game. This doesn’t leave ABC without football, because ESPN=ABC sports these days.

  2. Throwing red meat to the lions

  3. Death and taxes

  4. MNF to ESPN
    Monday Night Football moves to ESPN starting in 2006. Since cable and satellite are virtually ubiquitous I have no complaints….

  5. Turn Out the Lights the Party’s Over for MNF on ABC

  6. Six Pix from SoCal
    Six sites that drew my attention today:Boi from Troi has observations and links to statements by President Bush and the National Association of Broadcasters calling for the regulation of satellite radio and cable TV. Read his posts here.

    California…

  7. I had wondered what NBC had done to the football gods to deserve being left out in the cold – their sports broadcasts suffered with them only having the Olympics every four years.

  8. kappiy says:

    Isn’t Monday Night Football a relic anyway? I haven’t seen the ratings for it, but I wouldn’t be surprised to see a curve showing a pretty solid ratings dip over the past 15 years or so. Wasn’t that trend what prompted them to initiate the silly publicity stunts bringing Denny Miller and Rush Limbaugh into the broadcasters booth? Save for a big game or two, I probably haven’t watched monday night football in a decade.