Palin Comeback Advice from Gingrich
- Write a book.
- Land a regular commentator slot on television.
- Consider getting a condominium in New York or Washington.
- Write and master three types of speeches: to make money, to project her brand, to gain attention.
- Create some sort of national project or center.
- Plan on working really, really hard.
There’s an old saying about free advice being worth what you paid for it. That’s doubly true, I suspect, if it’s a potential rival offering said advice.
Steps 1 and 2 would almost surely reinforce Palin’s existing handicap of being thought rather shallow on the important public policy issues of the day. She’s not a professional writer and having to make the rounds defending what someone else ghost-wrote for her is what got her into trouble during the 2008 campaign. And engaging in regular, off-the-cuff analysis is surely not her strong suit.
Step 3 would undermine her chief selling point as being Regular Folk.
She’s already mastered Step 4; it’s her main skill as a politician. Raising money and, Lord knows, gaining attention are not things she’s had any difficulty with at all. Her brand is another matter, I suppose, but she appears to be doubling down on securing the loyalty of the hard right.
Step 5 might actually be useful. Gingrich suggests a “National Energy Project.” The problem is that actually getting anything worthwhile done with such a thing would take years; starting it up and then running for the 2012 nomination (the race starts next Thursday, I believe, with pancakes in New Hampshire) would make her appear a dilettante.
To have gotten to where she is, she’s already done step 6. So, really, it’s a gratuitious insult disguised as “advice.” Or maybe it’s not really disguised: “Many ex-politicians confuse being a celebrity with being a serious political player, Gingrich said. “She can be a personality for a long time,” he said. “But that is very different from becoming a national leader.”