Stan McChrystal for Bud Lite Lime

Here's a great ad campaign idea: A series of funny spots by retired General Stanley McChrystal touting his favorite beer.

General Stanley McChrystal will soon be in the private sector, almost certainly in a position where he’s paying more in taxes than he’s currently drawing in salary.

While there are plenty more traditional jobs for retired generals, one outside-the-box idea that’s occurred to me is a series of spots for Bud Lite Lime.   In addition to some self-deprecating spots based on his recent contretemps with Rolling Stone, they could also tweak the old “Don’t Fruit the Beer” Miller Lite commercials.

My guess is that neither McChrystal nor Anheiser-Busch will go for this idea, but it would be a great ad series.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.


  1. Mithras says:

    The list of people in the country who (a) would get it and (b) like it enough to buy the beer is probably very short.

  2. James Joyner says:

    Likely quite true, Mithras. My sense of humor, alas, has a very finite appeal — in the neighborhood of one.

  3. Steve Plunk says:

    I’m just shaking my head Dr. Joyner. Smiling, but shaking my head.

  4. tom p says:

    “Likely quite true, Mithras. My sense of humor, alas, has a very finite appeal — in the neighborhood of one.”

    A neighborhood of 2 James… the possibilities are endless….

    “It’s a hot LZ General! You’re going to have to hit the ground running!”

    “GOT IT!” the general replies over the roar of the rotors…

    Cut to scenes of flack jackets and helmets being secured, M-4s being locked and loaded, (etc)

    The crew cheif screams, “GO! GO! GO!” as the Blackhawk settles…

    The General jumps out running into a cloud of dust, and confronts….

    Joe Biden in the Rose Garden, and instead of shooting him with his trusty M-4, the General hands him a Bud-Light Lime and says, …

    I don’t know. I hit a wall here. Somebody help me.

  5. tom p says:

    Really James. I think this is gold. You better Copyright it before SNL gets a hold of it.