Sweet Talkin’ Wine Label

Talking wine label to chat up Italian consumers

Who needs a sommelier? A “talking” wine label could soon tell consumers in Italy everything they want to know about a particular bottle — from its production history to the kind of food it should accompany. “The idea is to bring the oenologist to the table so that each wine can explain itself in the first person,” said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.

“We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting,” he told Reuters on Wednesday.

The new “label” would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant.

“It could tell you how to enjoy the wine, where it came from, everything you’d hear from a sommelier,” Barontini said. “You could even have music.”

Personalized wine labels won’t be far behind, mark my words…

“Have another glass and relax – he looooves you”

The talking 5 Star Whiskey label….

“It ain’t your imagination, man. Dude looked at you funny.”

Canadian beer labels: Edmonton market

“The Flames suck.. bwwwwaaaahaasaa!”

Add your own!

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Kate McMillan
About Kate McMillan
Kate McMillan is the proprietor of small dead animals, which has won numerous awards including Best Conservative Blog and Best Canadian Blog. She contributed nearly 300 pieces to OTB between November 2004 and June 2007. Follow her on Twitter @katewerk.


  1. Zsa Zsa says:

    Le Pu pew Beer… With the fine french skunky flavor of the country woods!…Try one!