Where People Do And Don’t Read Newspapers
AdAge highlights the results of a survey that set out to find those parts of the country where newspaper readership was highest and lowest, and the results were interesting:
The percentage of daily print newspaper readers in the U.S. has fallen nearly 20% since 2001, according to research firm Scarborough. But that drop has not been spread evenly, with print readership remaining strong in some metropolitan areas.
In several cities rimming the Great Lakes and Northeast, the percentage of adults who claim to read a print newspaper daily hovered around 50% in 2012, compared with 35.7% nationwide, Scarborough found. The number is as low as 23% in locales across the South and Southwest.
Among the cities with the highest readership are Pittsburgh at No. 1, followed by Albany and Hartford/New Haven, Cleveland, and then a four way tie for fourth place that includes Buffalo, Honolulu, New York City, and Toledo. On the lowest readership list are Atlanta, Houston, San Antonio, Las Vegas, and Bakersfield, CA. What’s unclear is whether the survey defined “reading” a newspaper as actually reading a physical paper, or also included reading one online. Obviously, that would have an impact on the results of the survey.