Coke and Pepsi Logos: The Real Thing
This logo has been making the rounds on the blogs the last few days.
While it’s amusing, it struck me as rather silly. While it attempts to show the value of sticking with a brand rather than constantly tinkering, Pepsi is a spectacularly successful product. Further, all of the Pepsi logos going back to 1950 are minor variations on the brand; any one of them is instantly recognizable as Pepsi.
It turns out, however, that the graphic is complete BS. In fact, Coke has changed its logo with similar frequency:
(The “black” Coke logos are taken from black-and-white ads; Coke has in fact used the red color scheme for consistently.)
Much, much more history on this at Armin‘s post.