Count Chocula and Franken Berry
An offhand comment in my post "Obama Killed Cap'n Crunch" sparked inquiries about the fate of the General Mills line of cereals featuring monster characters.
An offhand comment in my post “Obama Killed Cap’n Crunch” sparked inquiries about the fate of the General Mills line of cereals featuring monster characters.
According to Wikipedia (“General Mills monster-themed breakfast cereals“):
In 1971, the first two cereals in the line were introduced, Count Chocula and the strawberry-flavored Franken Berry. Boo Berry, reputedly the first blueberry-flavored cereal was released in 1973, and Fruit Brute the following year. Fruit Brute was discontinued by 1983 and replaced in 1987 by Fruity Yummy Mummy, which also had a short life as it was discontinued in the 1990s.
In the recent past, the three cereals still in circulation could be primarily found during the autumn months, in time for Halloween. According to a General Mills source, Count Chocula, Franken Berry, and Boo Berry are all produced year-round, making their seasonality an issue based on decisions made by retailers. As of late 2010, information such as nutrition data and historical factoids can still be found on the official General Mills website at all times of the year.
Target and Walmart are among the stores that have been known to carry these scarce cereals during and around October. They can be found all year long on Amazon.com.
Though retired, Fruity Yummy Mummy and Fruit Brute still appear occasionally on official merchandise: in recent years, bobblehead dolls have been sold in their images.
The General Mills site has a Monsters page devoted to Count Chocula, Franken Berry, and Boo Berry. They note, “Many Monster cereal fans weren’t born when they debuted. Today, the Monster cereals have found a life of their own, sustained by baby-boomer bloggers and video sharing sites such as YouTube.” The interest here would seem confirmation of this. I’m not technically a Baby Boomer, instead part of Generation X, but was in the prime target audience when Count Chocula and Frankenberry were introduced. I vaguely recall Fruit Brute but was in college by the time Fruity Yummy Mummy arrived on the scene and don’t recollect having heard of it.
And, who could forget classic commercials like this:
Remember when they could put prizes in cereals?