From the “You Can’t Make this Stuff up” File

Via the BBC:  Virginity cream sparks Indian sex debate

An Indian company has launched what it claims is the country’s first vagina tightening cream, saying it will make women feel "like a virgin" again. The company says it is about empowering women, but critics say it is doing the opposite. The BBC’s Rajini Vaidyanathan in Mumbai reports.

It is certainly a bold claim. As the music starts playing on the advertisement for the 18 Again cream, a sari-clad woman is singing and dancing.

It is an unusual take on Bollywood.

"I feel like a virgin," she croons, although the advert makes it clear she is not.

Her shocked in-laws look on, before her husband joins her for some salsa-style dancing.

h/t:  Munger@KPC (who also has the video of the commercial in question).

FILED UNDER: Quick Takes
Steven L. Taylor
About Steven L. Taylor
Steven L. Taylor is a Professor of Political Science and a College of Arts and Sciences Dean. His main areas of expertise include parties, elections, and the institutional design of democracies. His most recent book is the co-authored A Different Democracy: American Government in a 31-Country Perspective. He earned his Ph.D. from the University of Texas and his BA from the University of California, Irvine. He has been blogging since 2003 (originally at the now defunct Poliblog). Follow Steven on Twitter


  1. I won’t believe this is true until Madonna makes a song about it — “Like A Virgin (Again)”

  2. michael reynolds says:

    This is India making its play for Weirdest Country on Earth, but they have a long way to go to take down the Japanese and the South Koreans.

  3. Brett says:

    @Doug Mataconis: @Doug Mataconis:

    For Madonna, better make it Crazy Glue. Needs something industrial strength.

  4. CSK says:

    Ah, this is nothing new. I’m reminded of Florence King’s writings about the southern phenomenon of the self-rejuvenating virgin of her college days in the 1950s. Apparently the trick was the judicious use of an “alum-spiked mouthwash”; it gave a woman with Pauline Bonaparte’s sex life the ability to convince all her lovers that they were her first.

    Surely an example of a situation in which tight makes right.

  5. Chris Berez says:

    @michael reynolds:
    I don’t think it’s possible for anyone to overtake Japan as far as the mind-boggling WTF category is concerned. That bar is set way, way too high. Even the Marquis de Sade, were he alive to see it, would take one look at that country, throw up his hands and go, “Okay guys, I’m out.”

  6. Just 'nutha ig'rant cracker says:

    @michael reynolds: I live in South Korea. What makes the South Koreans so weird to you (other than that Korea has actual leftists)? I don’t get it at all.

  7. Neil Hudelson says:

    A cream that will make a woman feel like a virgin? Why would they make a cream to make sex awkward and unsatisfying?

  8. black onion says:

    In my perspective I would say India is trying to unseat Florida. Nothing beats Florida for the freakshow, and I don’t mean the RNC. It seems like a full third of any “odd news” section has Florida bylines.