Why are USA Network characters suddenly saying "Shit"?
Several shows that I watch on the USA Network have started their summer schedule and something interesting has stuck out at me: Every show that I’ve watched thus far has employed the scatalogical curse “shit,” often numerous times and out of the mouths of the lead character.
Now, I’m not offended by this language—indeed, I regularly employ this and more verboten swear words—and the shows in question air after 9 pm Eastern. I just I don’t recall this happening previously.
Googling to see whether there has been some FCC ruling that suddenly allows this word to be used on basic cable, I found no evidence of such, although apparently there was some discussion of the issue a couple years back when Conan O’Brien left NBC for TBS.