Women’s Final Four

Does anyone have a clue why the marketing genuises at the NCAA continue to schedule the Women’s Final after the men’s championship has been decided? Isn’t that rather anti-climactic?

Then again, as Mister Biggs points out, simulcasting the game on ESPN, ESPN2, ESPN HD, ESPN2 HD, ESPNU, ESPN360, ESPN International, ESPNNEWS, ESPN Radio, and ESPN.com is rather odd as well.

FILED UNDER: General
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

Comments

  1. Tano says:

    Maybe because they are marketing geniuses and figure this is a way to help rid the woman’s game of its second-rank reputation – y’know, the sense that leads you to characterize it as anti-climactic.

  2. James Joyner says:

    a way to help rid the woman’s game of its second-rank reputation

    If only it were actually second-rank. After all, there’s the NIT. And Division II. And Division III. And NAIA. Streetball. Indiana high school ball…

    I’m rather sure the first-round losers in the Men’s NIT would easily handle the winner of tonight’s women’s finals.

  3. Ugh says:

    I’m rather sure the first-round losers in the Men’s NIT would easily handle the winner of tonight’s women’s finals.

    Considering that the men that practice against the Tennessee women routinely beat them, yep (and, IIRC, the 1992 US women’s olympic team had a losing record against high school AAU teams in a series of exhibitions leading up to the olympics).

  4. Eneils Bailey says:

    If you are at home with cable or at a sport’s bar, avoiding the game may be difficult.
    I remember years ago when the WNBA had a contract with NBC(?) They plastered those games on the network all times of the day. It just did not create that much interest.
    Does ESPN have some kind of long term contract with women’s college basketball? If so, do they think that broadcast saturation will get enough interest to keep people watching on a continuing basis?

  5. I think that the women’s championship was in this slot the last couple of years, but my memory could be faulty.

    As to why: perhaps it is because Tuesday night isn’t a normal Big Sports Night and hence is a safer place to put a lower-ratings event.

  6. James Joyner says:

    I think you’re right that the women’s finals have come after the men’s the last couple years, if not longer. It’s just something that continues to strike me as odd.

    The Tuesday thing makes sense but it would have made more sense–to me, anyway–to have it LAST Tuesday. They could easily run the women’s tourney around the men’s in such a way as to determine the women’s Final Four during the week before the men’s quarter finals and then do the women’s final the week before the men’s Final Four.