Media Trust Poll Reveals Deep Polarization
For the 4th straight year, Fox News scored the lowest ratings in Public Policy Polling’s poll of media institutions, but perhaps the most striking things is that people’s opinions about media organizations are as polarized as their opinions about everything else:
PPP’s annual poll on TV news finds that there’s only one source more Americans trust than distrust: PBS. 52% of voters say they trust PBS to only 29% who don’t trust it. The other seven outlets we polled on are all distrusted by a plurality of voters.
Just like its actual ratings, Fox News has hit a record low in the four years that we’ve been doing this poll. 41% of voters trust it to 46% who do not. To put those numbers into some perspective the first time we did this poll, in 2010, 49% of voters trusted it to 37% who did not. Fox has maintained most of its credibility with Republicans, dropping just from 74/15 to 70/15 over that period of time. But it’s been losing what standing it had with Democrats (from 30/52 to 22/66) and independents (from 41/44 to 32/56).
We find once again this year that Democrats trust everything except Fox, and Republicans don’t trust anything other than Fox. Democrats put the most faith in PBS (+61 at 72/11), followed by NBC (+45 at 61/16), MSNBC (+39 at 58/19), CBS (+38 at 54/16), CNN (+36 at 57/21), ABC (+35 at 51/16), and Comedy Central (+10 at 38/28). Out of the non-Fox channels Republicans have the most faith in PBS at -21 (27/48), followed by NBC (-48 at 18/66), CNN (-49 at 17/66), ABC (-56 at 14/70), MSNBC (-56 at 12/68), CBS (-57 at 15/72), and Comedy Central (-58 at 8/66).
So, essentially what we have is a country in which people on the left and the right each have their own media institutions from which they get their own versions of reality. How, exactly, we’re supposed to combat polarization as long as that’s the case I haven’t the slightest clue.