All-Day Breakfast Coming To McDonald’s?

If the CEO of McDonald’s has anything to say about it, you’ll be able to buy an Egg McMuffin any time of the day in the near future:

Consumers can expect one of the world’s largest restaurant chains to look very different in the future, with new menu items, delivery services, loyalty programs, and maybe even all-day breakfast options. McDonald’s President and CEO Don Thompson, in a wide-ranging interview with CNBC’s ”Squawk on the Street”offered a peek into the future of the fast-food chain.

When asked whether there was potential for McDonald’s to serve breakfast all day, Thompson replied: “Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world.”

He added that the McDonald’s has looked at some “innovative ways” to expand breakfast hours for customers. “I think we’ll be seeing some of those things in the near future,” Thompson.

The company is also experimenting with delivery services in in some countries “in a big way,” as well as in densely populated areas in the U.S. Thompson said that “delivery is a big, big opportunity, particularly in areas where you don’t have drive-throughs.”

This is a problem that Adam Sandler made us aware of many years ago:

FILED UNDER: General
Doug Mataconis
About Doug Mataconis
Doug holds a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010. Before joining OTB, he wrote at Below The BeltwayThe Liberty Papers, and United Liberty Follow Doug on Twitter | Facebook

Comments

  1. It’s only 11! Adam still has half an hour to make it to breakfast at Whammyburger!

  2. Ron Beasley says:

    I can’t even go into a McDonalds – the smell of rancid hot grease is overwhelming.

  3. jony101 says:

    they need to serve burgers before 10.30 like jack in the box. Thats why I dont eat at mcdonalds in the morning. There breakfast is not that great expecially there cardboard quality pancakes and there unappealing sausage.

  4. M. Bouffant says:

    @Ron Beasley:
    No sheet. I stopped smoking a month ago & w/ my now-improved sense of smell I almost made myself sick frying a burger yesterday. (No rancid grease build-up in my kitchen either.)

  5. Trumwill says:

    Jack-in-the-Box serves breakfast all day, so I don’t know why it would be that difficult for McDonald’s to do the same. I don’t get the impression of inevitability from this article, though. Sounds like it’s something that’s more just “on the table.”

    They do lose some business by ending at 10:30 instead of 11 (or all day, of course). For the most part, McDonald’s is my breakfast fast food joint of choice. If I eat somewhere else, it’s because it’s after 10:30.

  6. john personna says:

    I am astonished at the traction “Yes, we would consider it” has gained around the web. Wasted megabytes.

  7. Chris Berez says:

    All day breakfast at McDonald’s? THE GODS HAVE FINALLY HEARD MY PRAYERS!

    I’m actually serious though, I really want this. That steak, egg and cheese bagel and hash browns are the best thing available in fast food. The other day on my break I got into McDonald’s five minutes before 11 thinking breakfast was over and they still had it for a few more minutes. I felt like I had hit the lottery.

    They should probably just make their entire menu available 24/7. Other places do that and it’s always a huge hit. I’ve always been puzzled that places like McDonald’s haven’t been quicker to take this step.

    Now, while we’re on the subject of fast food dreams, Wendy’s needs to bring back the Spicy Baconator. And their old fries.

  8. Tyrell says:

    @jony101: Good coffee, hash browns, and egg biscuits. But most of the time I just go in for the coffee and atmosphere.