Branding The Candidates
Patrick Ottenhoff reports that “NationalJournal.com recently emailed wordsmiths Frank Luntz, a Republican, and Andrei Cherny, a Democrat, a series of short questions on messaging.” The results are behind a subscription wall, but here’s a preview:
I’m not sure the “best describes” list tells us much about the candidates as much as how Luntz and Cherny see them. Still, it’s interesting that Barack Obama, John Edwards, Rudy Giuliani, and John McCain get positive associations from both. I’m not sure where “flighty” comes from on Fred Thompson, frankly.
The “should describe” list is more amusing as an indicator that Luntz can’t follow directions than anything else. Clearly, for whatever reason, Cherny isn’t a fan of Fred Thompson, though….