Christine O’Donnell: “I’m Not A Witch”
Christine O’Donnell is out with her first ad of the campaign:
Washington (CNN) – Playing off of her admission that she dabbled in witchcraft in high school, Delaware Senate Republican nominee Christine O’Donnell will launch her first television ad of the general election on Tuesday, in which she looks straight into the camera and tells the audience “I am not a witch. I’m nothing you’ve heard. I am you.”
The last part of that line clearly references some of the unflattering information that has come to light in the last few weeks about O’Donnell, including inconsistencies in what she has said about her education and her personal and business financial problems.
In an effort to make herself accessible O’Donnell says, “None of us are perfect.”
Tea Party backed candidate then transitions in the ad to her core message that change is needed in Washington.
“None of us can be happy with what we see all around us. Politicians who think spending, trading favors and back-room deals are the ways to stay in office.”
She finishes the ad vowing to “…go to Washington and do what you’d do. I’m Christine O’Donnell, and I approved this message. I’m you.”
Here’s the ad itself:
Will it work ?
To be honest, the reason Christine O’Donnell was down 16 points in the last two-way poll wasn’t because of a flippant comment about witchcraft 15 years ago. The voters in Delaware have gotten to know her over the past four years, and they clearly don’t like what they see.
This ad may help close the gap somewhat, but it’s not going to win the election for her.