Johnnie Walker Blue vs. Single Malts
Why would anyone buy Johnnie Walker Blue, when amazing single malts can be had for less?
A Washington Post story I was just reading had an ad for Johnnie Walker Blue Label, the venerable distillery’s finest blend.
I’ve never had it, largely owing to the fact that it goes for $225 for a 750ML bottle and $550 for 1.75 liters. But I can’t understand why anyone would drink a blended whisky that costs radically more than some of the finest single malts.
The Blue doesn’t come with an age specification but the Black is a blend of 12-year-old malts, the Green 15’s, and the Gold seems to be bottled as either 15 or 18. Let’s assume then that the Blue is at least 18-year-old. Considering that the Black is quite good, I’d imagine the Blue is superb. But, again, The Macallan 18 can be had for much less, going around $150 for 750ML. The Oban 18 goes in the same range. Can the Johnnie Blue be better than those fine whiskys?
I should note that I seldom drink Scotch in this price range, having settled on Dewars White Label over The Famous Grouse as my everyday drink and The Macallan 12 as my keep-in-stock indulgence. But I’m curious to get reader input into this important topic.