NFL’s Lily White Halftime Shows
Jim Henley is shocked that the NFL is following up its all-white Super Bowl halftime show in Motown with an all-white halftime show for the Saints’ return to the Super Dome.
Back in the early 1990s I could scowl “political correctness” with the best of them. But when it comes to the world of business, a lot of “political correctness” is really sound management, sensible customer relations and effective marketing.
He has a point. Granting that the NFL is the country’s most popular spectator sport by far and that the time-tested, noncontroversial pop acts tend to be white, it’s still an odd choice.
Surely, they could have snagged, say Aaron Neville. Or, how cool would it be to bring out Fats Domino, who we feared died in the aftermath of Katrina? I don’t care if he can even still sing, that would have been a grand gesture.