WaPo has a fascinating piece on Bush’s re-election strategy. He plans to spend double what he spent last year just in the primary campaign–despite expecting no opposition. Plus, in a rather ingenious move,
By scheduling the start of the convention for Aug. 30, a month after Democrats choose their candidate, the White House has put off the imposition of spending ceilings that take effect when the parties officially nominate their candidates.
Under campaign spending laws, candidates who accept public financing will have about $75 million to spend between the nominating conventions and Election Day. Because the Democrats scheduled their convention for late July, the party’s candidate will have to stretch out the same allocation over a longer period. The nominees of both parties are expected to accept public financing.
They are already working on advertsing strategy and game-planning possible Democrat opponents as well.