Twinkies Will Be Back By July
The company that purchased the Twinkie brand from bankrupt Hostess Brands is reopening a plant in Columbus, Georgia and says the indestructible snack cakes will be back on store shelves in July:
Standing in front of a big “Welcome Back” banner, an executive for Hostess Brands said Tuesday the new company will hire up to 300 employees and reopen its Columbus plant to make Twinkies and other sweet treats.
The facility at 1969 Victory Drive, known as the Dolly Madison Bakery, is scheduled to be up and running again by July, Hostess Brands LLC Chief Executive Officer Michael J. Cramer said during a press conference at the Greater Columbus Chamber of Commerce.
“Safely, you should be able to buy Twinkies by the end of July,” Cramer said. “I think we will be cranking them out here and a couple of other places around the country.”
The Columbus plant will initially employ 200 people but could create more than 300 jobs eventually, he said. The snack-cake factory had about 420 on its payroll when it closed last November. It was then that Dallas, Texas-based Hostess Brands Inc. shuttered its entire U.S. production and distribution network following a lengthy impasse with worker unions and a couple of rounds in Chapter 11 bankruptcy court.
In April, Hostess Brands Inc. sold the Twinkies, Ding Dongs, Ho Hos and other brands to private investment firms Apollo Global Management and Metropoulos & Co. for $410 million.
Other Hostess brands, such as its bread brands Wonder and Home Pride, were purchased by other companies and are expected to return to stores in the near future as well. As I noted when this entire story started back in November, this is exactly how these things are supposed to work out. For a variety of reasons, including but not limited to problems with its union, Hostess failed and had to file bankruptcy. Now, it’s up to others to see if they can succeed where Hostess failed.
H/T: Ed Morrissey