WEBONOMICS

Jane Weaver is high. She takes at face value a rather dubious poll and then extrapolates into absurdity:

In 2001, 52 percent of consumers said they were not willing to pay for Web content, Gartner found. By the end of last year, that number dropped to 45 percent of wired folks still not willing to pay up.

“People are becoming less resistant to paying for content online” said Denise Garcia, the analyst who worked on the Gartner study.

For one thing, the seven percent change may well be inside the margin of error. For another, saying you’d be willing to pay and actually paying are another.

And, she obviously didn’t read OTB this afternoon:

Major online newspapers have already begun adding premium services. On Wednesday, The New York Times converted its free e-mail news alerts into a $19.95-a-year subscription service for new sign-ups. The 500,000 readers who already receive the News Tracker e-mail service will be charged starting June 13.

Ummm. . . . no. I have no idea how many of the current 500,000 readers will agree to pay $19.95 for the subscription, but I’m guessing it is several orders of magnitude less than the number that signed up for the free service. (Hell, I stopped my free subscription ages ago because it was annoying me.)

I’m wondering if Weaver isn’t one of the tax analysts employed by the Democrats that think people’s behavior remains static regardless of associated costs?

Hmm. Let’s try an experiment. OTB averages roughly 500 unique visits a day. Starting at midnight, everyone who visits must donate $100 via one of my tip jars. I should be able to do this full time soon!

(Hat tip: InstaPundit)

FILED UNDER: Economics and Business, Media
James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

Comments

  1. jen says:

    Ok, love ya, but not for $100 a visit.

  2. Tiger says:

    On the topic of trying to make money off of your website, check out what Howard had to say.

  3. Paul says:

    Hmm. Let’s try an experiment. OTB averages roughly 500 unique visits a day. Starting at midnight, everyone who visits must donate $100 via one of my tip jars. I should be able to do this full time soon!

    Sorry dude you are on your own. lol

    In all seriousness, rcuniverse.com had like (I dunno) 18,000 members or something like that. They wanted to charge something small like a buck a month and it cratered.

    I don’t remember the exact figured but you get the idea. You are right. SAYING you would pay and PAYING are to different colors of horse.