Outside the Beltway

Charitable Fundraising Gimmicks Redux

· Wednesday, March 14, 2007 · No comments

Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.

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James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College. He's a former Army officer and Desert Storm veteran. Views expressed here are his own. Follow James on Twitter @DrJJoyner.

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