Charitable Fundraising Gimmicks Redux

Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.

James Joyner
About James Joyner
James Joyner is Professor and Department Head of Security Studies at Marine Corps University's Command and Staff College and a nonresident senior fellow at the Scowcroft Center for Strategy and Security at the Atlantic Council. He's a former Army officer and Desert Storm vet. Views expressed here are his own. Follow James on Twitter @DrJJoyner.