Charitable Fundraising Gimmicks Redux
Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.
Kieran Healy weighs in on the mystery of why odd gimmicks are useful in promoting charitable fundraising, explaining it as “the norm of reciprocity in action.” It’s as good a rationale as any.