North Dakota: Sex Sells

North Dakota has a very interesting tourism campaign, this is one of the posters:

I would imagine these women are wearing a little more when walking around Fargo in January, where it is currently 11°.

Found via Twitter

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Doug Mataconis
About Doug Mataconis
Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.


  1. PD Shaw says:

    And no doubt OTB’s most viewed story of the day.

  2. John Burgess says:

    Doug: Transparent parkas. Fargo was the test market. You’ll be able to buy them from L.L. Bean next season.

    Victoria’s Secret is doing the summer version: transparent swimwear.

  3. To be quite fair, the one on the right is pretty nice. Solid 7, but that’s a 9 in Fargo, and a 16 where I grew up in Saskatchewan.

  4. Eph says:

    I usually hate Doug’s threads but this is a good one.


  5. Gustopher says:

    North Dakota: come laugh at our men as they attempt to leer at you seductively.

  6. michael reynolds says:

    I’m not sure that qualifies as “sex.” Maybe in North Dakota. Not in California.

  7. @Gustopher:

    North Dakota: We keep the men behind solid plexiglass so you can stand outside and laugh at them in safety

  8. John Burgess says:

    @Doug Mataconis: Sort of like that little girl and the lion, right?

  9. Franklin says:

    @Christopher Bowen: Ahhh, are we to assume you guys do a lot of whaling up in Saskatchewan?

  10. grumpy realist says:

    I think I’ll put this one in the “swimsuits and summer clothing go on sale in winter/parkas and long-sleeve shirts go on sale in July” category, Doug…

    Or maybe it’s a psychology experiment to see which image is stronger–the “sexy girls!” or “bare legs and arms while there’s a howling blizzard outside.”