Ratings For ‘Sarah Palin’s Alaska’ Drop 40% In One Week

One suspects that this can be attributed the winnowing away of the people who aren’t generally fans of Sarah Palin the politician:

Sarah Palin lost almost half of her premiere audience in the second airing of her TLC reality series Sarah Palin’s Alaska. On Sunday, the series executive produced by Mark Burnett, drew 3 million viewers. That is down 40% from the 5 million who tuned in for the debut last Sunday. In adults 18-49, Palin averaged 885,000, down 45% and also posted a similar decline, 46%, in adults 25-54.

This isn’t entirely surprising in that the appeal of the show does seem rather limited.

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Doug Mataconis
About Doug Mataconis
Doug Mataconis held a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010 and contributed a staggering 16,483 posts before his retirement in January 2020. He passed far too young in July 2021.


  1. DC Loser says:

    I think the first week viewers composed of many who tuned in to await a train wreak.  Not finding it entertaining enough, they decided not to return for subsequent shows.

  2. john personna says:

    I was looking forward to it, because I do like the Alaska lifestyle (does every home has two chest freezers to stock with moose, halibut, and salmon each summer, or does it just seem that way?)
    But, the clips made the political messaging seem too heavy-handed, so I’ve stayed away so far.

  3. jfoobar says:

    My wife actually watched some of it and I was in the room for several minutes.  My understanding of the show was that the state of Alaska was actually going to be the main character with Palin more or less serving as a guide for the audience.  The first few minutes I saw was sort of like that, with the Palins fishing near some grizzly bears near the edge of a lake.  However, after that sequence was over, it quickly turned into what was, in effect, “AT HOME WITH THE PALINS.”
    There is a big difference between a show that has a reality TV element (which was inevitable) and an actual reality TV show.  The first is tolerable and perhaps even educational.  The second is nauseating.

  4. James Joyner says:

    I do think the dropoff unsurprising.  It was much hyped, so people tuned in for the first episode.  Kinda like Katie Couric’s debut as CBS anchor.

  5. Marvin says:

    Sarah Palin is a reality TV “star” … think about that. This is a sad place we’re at where we have a significant portion of this country who honestly thinks this ridiculous woman should be President. Sad.

  6. johnnybebad says:

    i never thought i would say this bu i have to agree with barbara bush

  7. Juanito says:

    Once everyone realized it was nothing more than an infomercial for Palin 2012…

  8. kerry says:

    I’m just wondering who she will blame when the ratings drop even further.It will have to be an evil liberal plot of some sort.