Starbucks Rolling Out A Really Big Cup Of (Iced) Coffee

For those of you for whom a Venti just isn’t big enough, Starbucks is coming to your rescue:

Starbucks Corp. will roll out its biggest drink size yet — the 31-ounce “Trenta” — in all its U.S. coffee shops by May 3, the company said on Sunday.

The new size will be available only for iced coffee, iced tea and iced tea lemonade drinks in the United States. The Trenta is 7 ounces larger than Starbucks’ “Venti” cup for iced drinks, which currently is its largest size on offer.

Drinks in the Trenta size will cost 50 cents more than similar Venti-sized iced drinks, the company said.

Seattle-based Starbucks tested the new size in several U.S. markets last year, saying it was responding to customer demand for larger cold beverages.

The Trenta size will debut Tuesday in 14 states, including Virginia, Georgia, Florida, Texas, Hawaii and Arizona, and will appear in California on Feb.

As someone whose Starbucks experience typically involves buying the beans and brewing at home, I can’t say that this would even appeal to me. Thirty-one ounces is, after all, a lot of iced coffee.

FILED UNDER: Economics and Business, Quick Takes
Doug Mataconis
About Doug Mataconis
Doug holds a B.A. in Political Science from Rutgers University and J.D. from George Mason University School of Law. He joined the staff of OTB in May 2010. Before joining OTB, he wrote at Below The BeltwayThe Liberty Papers, and United Liberty Follow Doug on Twitter | Facebook

Comments

  1. legion says:

    So, basically, they can now serve you a ‘venti’ amount of coffee plus 7 ounces of ice, and charge you 50 cents more. Brilliant!

  2. James Joyner says:

    Well, considering that they managed twenty years ago to pioneer the idea that coffee, which routinely sold for 25 cents a cup, should cost more than a dollar, this is just a tiny step.

  3. “Hey Starbucks! You need to list your nutrition information on your stuff! We’re getting too fat! But while you’re at it, please give us even larger sizes to pour down our gullets!”

  4. Anon says:

    At Christopher, you can find all nutrition facts in brochures at the store as well as on their website where you can literally decide what size, type of milk, and how many pumps of syrup you use and find out the nutrition facts. Did you try looking??

  5. I am aware that the information is out there. It was a playful comment that people are simultaneously concerned about the information, and ordering drinks by the vat.