College Athletics Losing Money
Despite raking in billions of dollars in television, ticket, and licensing revenues, all but 14 of the 106 schools in the NCAA’s top athletic division lost money in 2009. The median loss was over $10 million.
Despite raking in billions of dollars in television, ticket, and licensing revenues, all but 14 of the 106 schools in the NCAA’s top athletic division lost money in 2009. The median loss was over $10 million.
Under pressure from the Feds, the NCAA is cracking down on colleges who put women’s games ahead of men’s games, which some say relegates them to “warm-up act” status.